Air Canada

Used Apps

Sketch

Principle

Role

Product Designer

Description

The aim was to improve the look and feel of the current app and to focus on the booking experience.

Focus

App Design
User Experience
User Interface
Brand Identity

Process

Meaningful Experiences

Booking Process

After some user testing of the current app, we discovered that the booking experience was confusing. So our proposal helps the user book a trip in as few steps as possible.

UI/UX

We want to merge the best of both worlds, a great-looking UI with a fantastic User Experience. We want to use Air Canada's color branding and, at the same time, beautify every single step of the booking experience.

Final Design

Branding Process

Typography

Color Scheme

Parcel Tracking

We wanted to show the most relevant information for the delivery process.

Calendar

After some user testing, we understand that the user is more focused on the parcel arrival date versus how many packages they ordered, that’s why we decide to use a calendar as the main screen.

Send

The send experience was the part where we need to excel.

We figure out that many users don't know where they can deliver their parcels, so having a screen where we show the different delivery spots is very helpful for the end-users.

Design

Having a consistent design between the app and the package improves brand recognition for the company.

Parcel Tracking

We wanted to show the most relevant information for the delivery process.

Calendar

After some user testing, we understand that the user is more focused on the parcel arrival date versus how many packages they ordered, that’s why we decide to use a calendar as the main screen.

Send

The send experience was the part where we need to excel.

We figure out that many users don't know where they can deliver their parcels, so having a screen where we show the different delivery spots is very helpful for the end-users.

Design

Having a consistent design between the app and the package improves brand recognition for the company.

Brand Identity

This was one of the avant-garde logos that I made. I wanted to symbolize the world with an explosion of packages. At the same time, I wanted to represent organized chaos. The logo was made in Cinema 4D.

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