Full project execution
Innovent specializes in RFID and AI technology, offering advanced tracking solutions for industries like retail, oil, and healthcare. The brand required a visual identity and website that reflect its innovative approach.
The logo design for Innovent is a sophisticated representation of the brand's identity. It features a central eclipse motif, symbolizing breakthrough innovation and infinite possibilities in RFID and AI solutions. The subtle glow effect around the circle adds a dynamic, futuristic touch, while a gradient of colors suggests energy and movement.
Wireframing is essential for successful digital projects, serving as the blueprint for an effective user experience. I organize content to ensure a logical flow, allowing users to easily navigate the site and engage with key elements.
Consistent Branding: A dark color palette with vibrant purples and blues reflects Innovent's focus on cutting-edge technology, establishing a strong brand identity.
Futuristic Imagery: Visuals like robotic hands and abstract elements convey technological advancement, positioning Innovent as a leader in the tech space.
Dynamic Elements: Glowing effects and gradients add depth to the design, enhancing aesthetic appeal and highlighting key messages.
The mobile design maintains the dark, futuristic aesthetic of the desktop version, ensuring a cohesive brand identity across devices. High-impact visuals, are optimized for mobile to effectively capture user attention. Additionally, clean, modern typography scales well, remaining legible with careful sizing and spacing to ensure readability on smaller screens.
The color palette is extensive, offering a broad spectrum of options categorized into UI Colors (Dark and Light), Gray, Chart Colors, and Gradients. This diversity allows for flexibility in design, enabling the creation of different moods and themes while maintaining brand consistency.
The primary typeface used is Bitter, a serif font that combines traditional elegance with modern readability. The choice of a serif typeface adds a touch of sophistication, making it suitable for a tech-driven brand like Innovent that also values professionalism and clarity.
The illustrations are sophisticated and futuristic, reflecting Innovent's focus on advanced technology. They use a combination of glowing effects, geometric shapes, and digital grids to create visuals that immediately communicate the brand's expertise in fields like AI, RFID, and IoT.
The icon library is fully customized to match InInnovent's brand aesthetics. Featuring a sleek, modern design with a minimalist approach, the icons use simple lines and shapes for easy recognition and versatility.
